Website Marketing SEO

We’ve all gotten them: generic confirmation emails saying “Your order has been processed” or “Here is your order tracking number in case you have any problems.” These emails always make it through spam filters into our inbox, we always open them and look at the number – even though we already know what’s in that email, and we always save that email for a later date – even if we’re 99% sure we won’t refer to it ever again. So our website marketing wracked our brains: How can we make this concept work for our clients??

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Email has long been touted as an effective marketing medium because it’s so cost effective. One option you can seek through website marketing is to have custom-written marketing material implemented into confirmation emails or shipping notifications. We find that these emails are a great place to offer a coupon, tell readers about a sale, invite customers to your monthly newsletter or announce a new product. Eye-catching images and copy is placed beneath the order confirmation to appeal to your targeted clients – you know… the ones who are doing all the buying!

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Website marketing research suggests that most online business comes from repeat customers. These people are your most valued clients. If they get into the habit of ordering regularly, you can be rest assured they’re also telling their friends. Rather than bombarding them with all sorts of junk mail, why not respect their time by adding key content to your confirmation emails instead?