The first thing our website marketing consultant usually tells new clients is to start with the basics: create a simple, effective website. You’ve got roughly 5-8 seconds to impress your audience, otherwise they’re gone for good. Your homepage needs to look professional and clutter-free. It also needs to have a clear “call to action” an easy way to buy, whether it’s through an e-commerce solution like an online catalog or shopping cart feature or a visible “Call for your free quote” form. As a multi-faceted website marketing, we’d be remiss if we didn’t mention that search engine optimization with prominent keywords should be the bare bones of any successful marketing endeavor.
Secondly, our website marketing suggests that you start a blog “ not just a half-hearted Blogger.com or ActiveRain.com blog“ but a REAL blog. People don’t want to read uninteresting copy written by someone who barely has time for breakfast, never mind writing a well-researched, informative and conversational 200-word masterpiece. Adding a blog not only improves your search engine ranking (new content is good!), but it also establishes you as an expert in your field and gives people a glimpse of a world they don’t know.
Thirdly, our website marketing understands that You Tube has become a great vehicle for many entrepreneurs to showcase what they’re about. Whether you’re a real estate agent looking to show a new house or a painting company looking to post a how-to video on pre-treating wood, use your own professionally made video to get people intrigued, then forward them to your website. Once you see that your video gets thousands of hits just sitting there online, you’ll realize what a valuable resource this could be! You can also later use your videos to embed in newsletters or add to your website as well.