Posted on May 17th, 2010
Local Website Marketing Generates High Return On Investment
There isn’t a one-size-fits-all formula to developing a local website marketing campaign either. On one hand, there are proven tactics that work: website testing / re-design, Local Website Marketing SEO (search engine optimization), copywriting / article publishing, pay-per-click ads, email marketing and strategic link building, to name a few. Hiring a professional San Diego Internet marketing company to help you devise the best targeted strategy for your industry can really help in that regard.
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Marketer Tom Pick suggests starting with the best local website marketing SEO Company, OMNI Marketing. “Since roughly 75% of business-to-business buyers use search engines to research vendors when making a purchase decision, and 75% of clicks are on organic search results rather than paid links, local website marketing seo alone has the potential to expose your company to half of all sales prospects. That makes local SEO—keyword research, meta tag and content optimization, and link building—the logical starting point for local web marketing.”
Posted on May 5th, 2010
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Of course, there are more intricate than using the best local website marketing techniques to help smaller businesses leverage their competition: viral video, blogging, social networking, mobile cell phone alerts, Facebook applications and more. Yet a Facebook profile for senior-citizen-targeting local products or will do precious little. These new techniques can become money pits if you’re not working with the best local website marketing company. Determining success can’t always be as easy as counting dollars, so you’ll need someone skilled in analytics to ensure that your dollars are being well-spent.
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Increase Local Business Exposure
OMNI Marketing is a specializes local website marketing company.
“By using geo-targeting technology, local listings and analytics, we can give our clients a fresh [and very affordable] perspective you may not otherwise get internally.” says president and owner of OMNI Marketing Adam J. Morien.
“I notice increasing amounts of traffic in local restaurants, hotels, real estate being sold…” says esteemed advertising executive Morien. “They are coming to rely on top of the line research and technology, to use it as a sophisticated way to illuminate our clients’ businesses.”
About OMNI Marketing:
For the best local website marketing, contact OMNI Marketing today at 1 (877) 678-4879. The premiere website marketing SEO company helps small, medium and large businesses succeed from local, national and even global exposure!
Posted on April 17th, 2010
Local Website Marketing For Business
Geo-targeted Local Business Listings
There are many misconceptions about developing a winning Local website marketing strategy. Sure, there are tested methods like Google Local Listing or email marketing, but the newer methods that win much of the acclaim are much more obtuse to navigate, unless you enlist the help of a professional Local website marketing company.
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Some people think that they can just think up a winning Local website marketing strategy, implement it and ride the waves of success for years to come. Unfortunately, this is not the case. “You can’t set it and forget it,” says Web Analytics Specialist Jill Nortman. “You need to be involved because the Internet industry is constantly changing. Recently, social media sites are being indexed. Having a presence there is very important.”
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Posted on March 4th, 2010
The first thing our website marketing consultant usually tells new clients is to start with the basics: create a simple, effective website. You’ve got roughly 5-8 seconds to impress your audience, otherwise they’re gone for good. Your homepage needs to look professional and clutter-free. It also needs to have a clear “call to action” an easy way to buy, whether it’s through an e-commerce solution like an online catalog or shopping cart feature or a visible “Call for your free quote” form. As a multi-faceted website marketing, we’d be remiss if we didn’t mention that search engine optimization with prominent keywords should be the bare bones of any successful marketing endeavor.
Secondly, our website marketing suggests that you start a blog “ not just a half-hearted Blogger.com or ActiveRain.com blog“ but a REAL blog. People don’t want to read uninteresting copy written by someone who barely has time for breakfast, never mind writing a well-researched, informative and conversational 200-word masterpiece. Adding a blog not only improves your search engine ranking (new content is good!), but it also establishes you as an expert in your field and gives people a glimpse of a world they don’t know.
Thirdly, our website marketing understands that You Tube has become a great vehicle for many entrepreneurs to showcase what they’re about. Whether you’re a real estate agent looking to show a new house or a painting company looking to post a how-to video on pre-treating wood, use your own professionally made video to get people intrigued, then forward them to your website. Once you see that your video gets thousands of hits just sitting there online, you’ll realize what a valuable resource this could be! You can also later use your videos to embed in newsletters or add to your website as well.
Posted on March 1st, 2010
Today more and more baby boomers are enlisting the help of website marketing to reach the much-coveted 18-35 demographic. How does one connect with the Digital Generation “with kids who show up to work in flip-flops, leave early for ultimate Frisbee practice and speak a code language all their own?
Forrester Research’s 2008 North American Techno graphics Benchmark Survey sheds a little light on young adults today “ although, their report suggests that Gen X (29 -42 year olds) and Gen Y (18 “ 28 year olds) are two very different animals. The two groups together account for roughly 101 million Americans.
The survey found that 9/10 of Gen Y own computers. They spent more time online than watching TV and 42% watch online videos at least monthly. Of those surveyed, 82% own cell phones and 72% of those mobile users also send or receive text messages. (Perhaps that’s why website marketing consultants are predicting a surge in cross-promotional efforts between websites and text message ads.)
By contrast, Gen X uses technology when it’s absolutely necessary. For instance, 69% of Gen Xers shopped online and 65% banked online. Additionally, 21% read blogs monthly (compared to 15% in 2007) and 61% use text messages (up from 49% last year). This market is typically harder to reach since they tend to “see through” marketing ploys, which is why a website marketing perspective could come in handy.
| “Gen Y is the audience that most companies are struggling to understand right now because it’s key to their future revenue growth,” said Forrester Research analyst Charles Golvin. ” Gen Xers use technology when it supports a lifestyle need, while technology is so deeply embedded into everything Gen Yers do that they are truly the first native online population.” |
Posted on February 25th, 2010
A recent Nielsen Online survey found that 80% of the consumers who made electronics purchases in retail locations visited the store’s website first. Long gone are the days where we senselessly meander a store, trying to absorb every last molecule of data from the product’s packaging. Now we’re online scouring testimonials, product details, company history and comparison charts like there’s no tomorrow. Therefore, the study concludes, having an experienced website marketing working for you is vital to more than just your e-commerce, but an important component of your offline sales as well.
Additionally, 53% of those surveyed said they purchased from the retailer whose website they had spent the most time browsing. Sites with blogs, videos, detailed descriptions, article links and testimonials did fairly well then. So even sites like Target or Barnes & Noble — that already have recognizable name brands – found that the work of website marketing really boosted their sales.
If given the choice of only researching their purchases online or at a retail outlet, 58% of the respondents said they’d choose online. Nielsen panelists were surprised to learn that consumers’ desire to research encompassed every type of product – even pet food! To research safety, product recalls, ingredients and nutrition, 44% of pet food consumers went online to learn more before buying.
Ask Website Marketing SEO for a site consultation today to find out how we can help you deliver the information your consumers need, along with the necessary persuasion to inspire them to buy – whether it’s online immediately or in a store later.
Posted on February 22nd, 2010
Website Marketing SEO
We’ve all gotten them: generic confirmation emails saying “Your order has been processed” or “Here is your order tracking number in case you have any problems.” These emails always make it through spam filters into our inbox, we always open them and look at the number – even though we already know what’s in that email, and we always save that email for a later date – even if we’re 99% sure we won’t refer to it ever again. So our website marketing wracked our brains: How can we make this concept work for our clients??
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Email has long been touted as an effective marketing medium because it’s so cost effective. One option you can seek through website marketing is to have custom-written marketing material implemented into confirmation emails or shipping notifications. We find that these emails are a great place to offer a coupon, tell readers about a sale, invite customers to your monthly newsletter or announce a new product. Eye-catching images and copy is placed beneath the order confirmation to appeal to your targeted clients – you know… the ones who are doing all the buying!
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Website marketing research suggests that most online business comes from repeat customers. These people are your most valued clients. If they get into the habit of ordering regularly, you can be rest assured they’re also telling their friends. Rather than bombarding them with all sorts of junk mail, why not respect their time by adding key content to your confirmation emails instead?
Posted on February 18th, 2010
Web 2.0 Marketing
The common misconception about website marketing 2.0 (sites like Blogger, Facebook, Myspace, Youtube, Twitter and Flickr) is that kids are the primary audience. However, a recent comScore study found that more than half of the visitors to social networking sites are 35 or older.
Website Marketing 2.0 Strategies
At a Phoenix seminar titled “Communications and Social Media: Next Steps” tackled some of the many issues that come up with website marketing 2.0 strategies. For instance, how can one keep up with all the visitors, convert virtual friends into sales and track meaningful data to gauge progress? These are complicated questions that a website marketing professional should be able to answer.
There are many starting points for an effective website marketing social networking campaign. Jessica Hansen, a PR executive, said she created and maintains a Facebook page for her staff, in addition to starting a Wikipedia entry. She also shares content on sites like del.icio.ous, participates in Twitter and Myspace discussions, blogs consistently and tracks 150 blog feeds to stay on top of new information.
Website Marketing Attracts Business
Encouraging consumers to offer feedback on your website marketing can be a great tool. Dell’s IdeaStorm blog and My Starbucks Idea both receive consumer suggestions and allow their fans to rate ideas for new products, services or promotions. This is the future of website marketing.
Posted on February 1st, 2010
New Studies Prove the Importance of Website Marketing SEO
A recent Forbes survey, looking at the website marketing seo habits of 354 top executives at firms with $1-billion-plus in revenue, found that obtaining unique content from a website marketing seo company is more important now than ever. According website marketing SEO professionals, 70% of executives use the internet, instead of print, for gather work-related information. More than half of the executives look for website marketing seo information themselves, rather than delegating the task of finding a professional website marketing company to a subordinate. Executives under the age of 40 search for website information more than 20 times each day. An astounding 86% of those surveyed said they “occasionally” or “frequently” click on linked words in web articles they came across.
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In another study of 1,531 HubSpot small and medium-sized business owners, it was discovered that 795 of website marketing seo businesses blogged and 736 didn’t. The results were clear: the average website marketing seo company that blogged had: 55% more visitors, 97% more inbound links and 434% more indexed pages! With the expansion of social media marketing over the past few years, looking into blogging SEO copywriting from your Website marketing company is still one of the best and most tested ways to ensure that search engines (and potential buyers!) find you.
Importance of Website Marketing SEO
At OMNI marketing, we offer blogging SEO copywriting for your website, your Website marketing SEO pages and your third party blogs. We also offer article writing for your website and publishing services, in addition to newsletter and press release copywriting. We’re well acquainted with the most popular Website SEO publishing platforms and our experienced team of professional writers knows just where to get the latest news about your niche. No matter what your budget is, we can customize a Website Marketing SEO package for you!
Posted on February 1st, 2010
What Should I Spend on a SEO Marketing Company?
Ah yes, it’s the quintessential question that rarely yields a straight answer, isn’t it? It’s sort of like when I began copywriting / blogging and I found no one wanted to advertise their salaries for fear of low-balling or over-inflating the whole industry. Yet I’m a firm believer that there is an honest answer for every question, so I research.
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According to SEO expert Paul Bruemmer, the basic rule of thumb for marketing budgets is to spend 4-10% of your gross revenues on your marketing budget. On average, companies spend around 6%. He recommends that for every million dollars you make this year, spend $60,000 on your marketing budget, with at least $25,000 of that allocated for your search engine SEO marketing company budget.
A 2006 study done by Outsell found that companies are spending roughly 61.8% of their online marketing budgets on their own websites.
Additionally, the study found that online advertising grew 19% and search engine advertising grew 26%, while radio and print ads grew 2%.
Local Website Marketing SEO to the Rescue!
Last year, SEMPO reports that more than half of the average company’s marketing budget is spent online, while expensive radio and TV ad budgets get reallocated to Internet efforts. The majority of search engine Local SEO marketing company spending was in paid placement with pay-per-click advertising with more than $10 billion spent on this technique. The most popular sites to target for paid inclusion opportunities include: Google Adwords, Yahoo sponsored search, MSN Live Search and Ask.com.
While 4/5 online advertisers engage in search engine optimization, this only accounts for just over $1.2 billion in spending, making it one of the most popular (and cost effective) marketing models. As for tracking, more than 50% of respondents tracked the following success metrics for their SEM campaigns: site traffic, post-click conversion, click-thru rate, ROI, cost-per-click, cost-per-sale transaction, and sales volume.
Only 7% of the companies surveyed used in-house online marketers, while a whopping 90% used search media firms (like OMNI) and 2.9% used search engine marketing (technology development) agencies.