Marketing SEO

As the old adage goes, “Don’t put all your eggs in one basket.” This has never been truer for people who have lost their entire retirement savings in the current economic crisis. This is also true for businesses who are executing marketing seo strategies. Some people put all their marketing dollars toward pay-per-click advertising and overlook the basic fundamentals of proper web design and search engine optimization. Others may obsessively focus on social media marketing endeavors, forgetting about the time-tested effectiveness of having a professional homepage blog or publishing an article with an inbound link to one’s page.

The Best Marketing SEO Professionals Use a Combination of Techniques

At the SEM for SMB (Search Engine Marketing for Small-to-Medium Businesses) conference in Austin, Texas, marketing seo professionals gathered to discuss techniques aimed at growing businesses. According to HubSpot’s VP of Marketing, Mike Volpe, combining search engine optimization, blogging and social media marketing is the best approach, since all these efforts work together. “The key determinants of success for inbound marketing are – one, content; two, inbound links; and three, fans, friends or subscribers,” Volpe explained.

Marketing SEO Surveys & Reports

Another useful marketing seo technique to add is the undertaking of surveys and the publishing of reports based on the data. By doing this, businesses can position themselves as experts in their field, attract a large audience searching for newsworthy stories or statistics and garner a wealth of valuable inbound links, which will improve search engine ranking almost instantaneously. For instance, Technocrati recently published its “State of the Blogosphere” survey this month, which has brought their site scores of traffic (not to mention inbound links!) and won them the distinction of HubSpot’s “Inbound Marketer of the Week.” As other bloggers clamor to see how much money other bloggers are making, which blogs are succeeding and how many visitors they can expect per month, Technocrati enjoyed instant success. In their marketing seo, they did several key things: They created unique content (with lots of specific data and statistics to fuel subsequent articles); they created lots of content (by publishing one piece of their survey each day); and they gave lots of links and shout-outs to other bloggers they surveyed (who, in turn, responded by reciprocating the links.)

Marketing SEO & Growing Business

This month, bMighty.com writer Naomi Grossman interviewed Anita Campbell, host of Small Business Trends Radio, about how growing small businesses should think about marketing seo. Campbell responded, “I created a chart of three concentric circles. In the center is your website: that’s the core of your online presence. You control it to sell…. and you need to improve it. That’s not as laborious or expensive as it was five or eight years ago. The second circle is pay-per-click marketing, blogs, email marketing, SEO and online press releases. For small and mid-size businesses, these five things, if you add them on, the majority will get a good return. They’ll get good results. The outer circle may not see as good results – like voting sites, videos or Youtube, participating in Twitter and podcasting. Once you have the two center circles covered, then you should be looking at these add-on strategies.” Obviously, finding a trustworthy company that can cover all these aspects of marketing seo would make management and tracking of the results much, much easier.