SEO Marketing

Corporate online marketing is best left to trained professionals. The profits far outweigh the spending when it comes to low-budget SEO Marketing. Here we discuss successful SEO Marketing case studies to see how a few small changes improved online sales in huge ways

SEO Marketing Success Stories

SEO Marketing is such a personal thing – which is why many business executives look for small SEO Marketing companies to examine their current situation and provide added direction. Giant retailers across the nation are finding that a few little tweaks can go a long way in improving sales.

For instance, Walgreens pharmacy increased the number of visitors who made a purchase 175% over three years (from 4 million to 11 million). Additionally, their web traffic has grown considerably from 3-7 million unique visitors each month. The Walgreens SEO Marketing plan took into consideration what their customers wanted. They added an online digital photo center and online prescription refills, which are currently their two biggest moneymakers. “Going forward, we don’t just want to be focused on the ‘buy’ part of the shopping cycle,” explains VP of e-commerce, Sona Chawla. “We will help them learn, buy and use.” She says they will be adding customer reviews / product reviews and social networking features, as well as SEO Marketing enhanced health care content, to attract people to the site. They’ll also use more targeted search, affiliate and email marketing too.

SEO Marketing Conversion

In another case study of SEO Marketing, Essential Apparel doubled their email marketing conversion rate to an impressive 9% in just two months. They credit their success with a more personalized targeted email program, which looks at consumers’ purchasing and browsing behaviors. For instance, if one of their opt-in consumers was searching Google for Jeans, a specific email may be fired off advertising the current buy-one-get-one Jeans promotion. In the past, the same message would fire off to everyone – like a generic “back-to-school” special email to everyone, even to consumers who do not have kids.  In the future, Essential Apparel will allow their subscribers to choose which type of emails or offers they want to receive. They’ve also improved their online browsing/SEO Marketing shopping conversion rate by including personalized products based on previous searches, instead of static generic ads. By offering custom recommendations under the “Others also considered these items” heading, the conversion rate on that section went from 0.5% to 5% in one week’s time; additionally, the ordering volume increased 40% among customers who viewed the personalized recommendations. President Bob Mayer says this new system “allows us to have interactions that will ultimately increase cart size, customer satisfaction and loyalty.”

SEO Marketing Increases Sales

In a third SEO Marketing case study, CoffeeCakes.com increased web traffic 70% by working with a SEO Marketing expert and witnessed a 2,500% increase in catalog requests. The web design changes ultimately led to a 65% increase in sales in less than a year, which far surpassed the initial quote from their SEO Marketing professional, who said to expect a 25% increase. They improved their search engine optimization capabilities, changed some web functionality elements and included email marketing, custom copywriting / public relations SEO Marketing and improved call center initiatives.