Web 2.0 Marketing

The common misconception about website marketing 2.0 (sites like Blogger, Facebook, Myspace, Youtube, Twitter and Flickr) is that kids are the primary audience. However, a recent comScore study found that more than half of the visitors to social networking sites are 35 or older.

Website Marketing 2.0 Strategies

At a Phoenix seminar titled “Communications and Social Media: Next Steps” tackled some of the many issues that come up with website marketing 2.0 strategies. For instance, how can one keep up with all the visitors, convert virtual friends into sales and track meaningful data to gauge progress? These are complicated questions that a website marketing professional should be able to answer.

There are many starting points for an effective website marketing social networking campaign. Jessica Hansen, a PR executive, said she created and maintains a Facebook page for her staff, in addition to starting a Wikipedia entry. She also shares content on sites like del.icio.ous, participates in Twitter and Myspace discussions, blogs consistently and tracks 150 blog feeds to stay on top of new information.

Website Marketing Attracts Business

Encouraging consumers to offer feedback on your website marketing can be a great tool. Dell’s IdeaStorm blog and My Starbucks Idea both receive consumer suggestions and allow their fans to rate ideas for new products, services or promotions.  This is the future of website marketing.