Website Marketing SEO Case Studies

The goals of any website marketing SEO campaign are simple: increase sales and brand awareness. However, the path to these ends isn’t as straightforward. The road can sometimes disappear out from underneath you as Google reconfigures their entire website marketing SEO criteria in an effort to thwart cheaters who are trying to game the system. A curve ball comes your way when a new technology emerges, distracting all your reliable traffic away from you and onto that shiny object. One wrong move or failure to include relevant content and technology on your homepage can result in droves of your traffic migrating away from you for good. Even large corporations engaging in website marketing SEO can find themselves languishing in the sea of competition, despite their brand recognition. Companies are showing that, big or small, the truly innovative get ahead.

Website Marketing SEO Success Story

AmericanStationary.com is one of the top-converting sites on the Internet. Even though they’ve been around since 1919, their website marketing SEO strategy is constantly evolving and changing to meet consumer demands. Over the years, they’ve improved site navigability, added more personalization options, included a section for customer reviews and uploaded a Flash catalog. The key to their success, though, is customer service, says web development manager Travis Steele. “We pride ourselves on customer satisfaction–we have a 100% guarantee,” he explains. “One of the ways to ensure that is that we allow a customer to actually see what the finished product is going to look like with our online personalization and preview. That was the biggest part of our site and that was what we really wanted to focus on.”

Website Marketing SEO Company Strategy

Another key website marketing SEO Company strategy is to provide content rich with SEO keywords. At PlumberSurplus.com, consumers can find a learning center with how-to guides, videos and other informative articles. They can even learn about products and compare brands or prices. A live chat feature offers instant customer service and the ability to have a customer service rep call with the click of a button is attractive for those who hate that waiting queue. “The learning center helps you understand the product and how to use it,” says Gene Alvarez, VP of Gartner Inc. research firm. “That`s the kind of information you`d typically get from an associate in a store. They`ve put that help online.”

Successful Website Marketing SEO Companies

Successful website marketing SEO Companies rely on effective promotions. Ritz Interactive, which sells cameras, accessories and fishing/golfing gear, boosted holiday sales 20% with a promotion offering 10% off when paying with Paypal. “There was substantial evidence that when we were running the Paypal promotion, we got an additional lift,” explains Fred Lerner, CEO of Ritz Interactive. As a result, they finished the year with $110 million in online sales as a result of their smart website marketing SEO efforts.

These case studies show how a company can really get ahead with just a few tweaks in business SEO or website marketing SEO.